Since founding data&mie Oy, I’ve believed that running a business also comes with a responsibility to contribute positively beyond client work. Early on, I committed to 10% of the company’s revenue to effective charities, a principle inspired by the Effective Altruism movement and the Giving What We Can community.
Today, this pledge remains part of the company’s DNA, though my perspective has matured. Rather than tying it to revenue, which proved unsustainable as business costs evolved, I now commit to donating 10% of profits to carefully chosen initiatives. My focus is on supporting innovations in alternative proteins and advancing animal welfare, efforts that aim to make global food systems more sustainable and compassionate
By choosing to work with me, you’re not only investing in analytics expertise but also contributing to meaningful change. This isn’t about charity as an afterthought. It’s about integrating purpose into the way we do business.
I recognise that I can use part of my income to do a significant amount of good. Since I can manage with smaller income, I pledge that from January 2022 forward I shall give at least 10% (ten percent) of my company’s profits to whichever organisations can most effectively use it to improve the lives of others, now and in the years to come. I make this pledge freely, openly, and sincerely.
